Saturday, September 8, 2012

A Thought

Wal-Mart sells their own off-brand version of Dr. Pepper. It tastes a little more watery than Dr. Pepper, but it is pretty good. The taste, however, is completely beside the point. It is called Dr. Thunder and the box and cans look like this:
The branding for Dr. Pepper is fine, but Wal-Mart is demonstrating here that all it takes is a little bit of extra effort and you can make anything look awesome. My question is this: Why isn't this level of awesome the default level of intensity for typical consumer goods. Why is the default level of characterization for consumer products so lame. For example, IKEA names its products (or they used to, haven't shopped there in a long time), but they would name their chairs things like Peter or Ingo, which is really bland. Are there really people out there who would not prefer to buy products called the "Thunder Chair of Power" or the "Madness-Inducing Tupperware Set of Despair". If you are selling thin sheets, a place like Bed, Bath and Beyond will call it something like "Wrinkle Free Cotton Sheets" but would it not be more awesome to call it "Ethereal Sheets of Heavenly Bloom"? Instead of "Cuisinart 12-cup automatic coffee maker" would not "Cuisinart's Blazing Exhaustion Annihilating Fluid Dispenser" be superior? You can note that it makes 12 cups in the description somewhere.

These are just things I can come up with off the top of my head while procrastinating. Surely people who do branding and thus get paid to do this all day can find substantially superior names for their products. I am not saying that the objects themselves need to be changed necessarily.

All I am saying is that more awesome is always better than less awesome and the people who do the branding on the products I purchase every day are really dropping the ball.

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