I read this fellow with some regularity. Not sure why I didn't stick him on the blogroll earlier, but that has been fixed. From his most recent post:
Imagine a large corporate machine mobilized to get you to buy something you don't need at a tremendously inflated cost, complete with advertising, marketing, and branding that says you're not hip if you don't have one, but when you get one you discover it's of poor quality and obsolete in ten months. That's a BA.Truer words were never spoken.